Blanchet Consultation

Who is this training course suitable for?

Our SEO course is suitable for people who want to gain an understanding of how to improve their natural/organic web site ranking. This includes marketing staff and consultants, web designers, IT technical staff or marketing agency staff. People involved in e-commerce business start-ups will also find the course useful.

Prerequisites

We recommend delegates have some background in search engine marketing, but this is not essential.

Benefits

This course covers the fundamentals of Search Engine Optimisation (SEO), which is a major part of Search Engine Marketing. You will learn how to optimise your site's pages for search engine ranking and carry out key term research and analysis. You will be able to build a comprehensive SEO checklist for yourself, your in-house marketing team or your 3rd party agency. You will also learn to ensure your web site is not excluded from search engines, ways to gain in-bound links to help boost your site's ranking, optimise your landing pages and generally promote your web site.

 

Course Syllabus

Search Engine Marketing (SEM)
Introduction
Types of search engine marketing
SEO vs PPC

Your website assessment
SEO, PPC and other marketing assessment

Search Engine Optimization (SEO)
Strategy
How pages get ranked
Selecting key terms
Short-tail vs long-tail key terms
Analysing competitors
Considering Paid Search (PPC)
Index inclusion and coverage
Sitemaps
Robots & Algorithms
Search engine inclusion methods

Web page optimization
Key term usage
Web page design for SEO
Latent Semantic Indexing (LSI)
Link building importance
Link building methods
PageRank
Steps to running SEO campaigns
In-house vs Outsourcing

Landing Pages
Strategy
Landing page types
Success and failure factors
Landing page tests (A/B and Multivariate)