Website Marketing means different things to different people. Our comprehensive professional approach includes all of the following strategies and techniques:
- Evaluate present website
- Research your industry and relevant keywords
- Recommend purchase of relevant domain names
- Building marketing websites and possibly blogs consisting of articles and keywords promoting your primary corporate website
- Implementing more appropriate pagetitles, keywords, metanames, description and search engine friendly URLs
- Rewriting and prioritizing text on site according to research
- Create Site Map
- Submitting site to search engines and directories (google, yahoo, msn, aol, ask.com, alltheweb, alexa etc.)
- Generating Interactive PR (writing and distributing articles that are Internet newsworthy on other websites, online editions of newspapers, journals, media and blogs)
- Managing (PPC) pay per click advertising (Google/ Yahoo/ Overture/ Superpages etc.)
- Linking from other sites (increasing pagerank according to the search engines)
- Optimize each business critical Web page of the OrganizationNameURL.com Website up to the number of pages determined by our scope of work.
- Optimize so that lower-level (very specific) Web pages can be “crawled” by search engines and indexed by directories
- Generate search results within the first page of search engine and directory results
- Increase the number of search engines and directories in which the OrganizationNameURL.com Website is listed
- Broaden the amount of links to the OrganizationNameURL.com Website on other strategically appropriate Websites
- Improve upon the current search rankings of the OrganizationNameURL.com Website
- Allow search engines to more easily “crawl” the entire OrganizationNameURL.com Website
- Implement “user-friendly” URL’s
- Analyze current use of keywords and keyword phrases and develop a comprehensive list of thoroughly researched keywords and keyword phrases
- Analyze current use of Meta titles, alt-image text tags, keywords and descriptions and develop a unique feature set of Meta titles, alt-image text tags, keywords, and descriptions for each Web page
- Create hyperlinks and Meta tags that will better allow more Web pages to be “crawled” by search engines, thus allowing more pages to be indexed
- Supply direct feeds of all Web pages to the major search engines
- Create compelling registries with all of the major directories
- Provide consulting to improve usability
- Increase relevant traffic to the OrganizationNameURL.com Website, which in turn translates to more lead generation (sales)
- Update Site Navigation according to relevant keywords
- Glossary of professional terms (primary and secondary keywords)
- Development of content
- Articles from the associations, staff, management and media
- There should be a page built upon industry related keyword
- Evaluate and consult on site layout & design Implement Full- site Text search capabilities for fast site search
- Implement Email capture
- Develop Newsletters
- Develop Blog(s)
- Analyze Traffic and Statistics using Google Analytics