Who is this training course suitable for?

Our Internet Marketing course is suitable for marketing staff and consultants, web designers, IT technical staff, marketing agency staff and anyone who needs to learn the fundamentals of Internet Marketing.

This course covers a broad overview of Internet Marketing and many syllabus items are a cut down version of the more in-depth Paid Search (PPC) Marketing Course and Search Engine Optimisation (SEO) Course.

Prerequisites

A basic grasp of marketing is all that is required. No technical skills are required.

Benefits

This course will provide a strong enough understanding for individuals to manage others or agencies and to decide how their organisation will tap into the associated benefits of Internet Marketing.

You will be able to build a comprehensive checklist for yourself, your in-house marketing team or your 3rd party agency. Learn how to tune your web site pages and other techniques to attract more visitors. Learn about setting budgets for PPC marketing and how to select appropriate key terms. Develop a strategy for your e-mail marketing campaign and learn how to start affiliate marketing.

For a more detailed approach to SEO or PPC, you might consider our Search Engine Optimisation course and Paid Search (PPC) course.

 

Who is this training course suitable for?

Our Paid Search (PPC) Marketing course is suitable for marketing staff and consultants, web designers, IT technical staff, marketing agency staff and anyone who needs to learn the fundamentals of Paid Search Marketing. Individuals involved in e-commerce business start-ups will also find the course useful.

Prerequisites

We recommend delegates have some background in search engine marketing, but this is not essential.

Benefits

This course covers the fundamentals of Paid Search (PPC) Marketing, which is a major element of Search Engine Marketing. You will learn about the different types of PPC, how to set a strategy for your campaigns and apply budgets. We will cover selecting key terms, term matching types and writing effective ad copy. You'll learn how to target your ads and set up dayparting (showing ads at different times). Landing page design is also discussed. We then work with Google Adwords, and you will gain a firm understanding of how to set up campaigns and analyse performance.

Who is this training course suitable for?

Our SEO course is suitable for people who want to gain an understanding of how to improve their natural/organic web site ranking. This includes marketing staff and consultants, web designers, IT technical staff or marketing agency staff. People involved in e-commerce business start-ups will also find the course useful.

Prerequisites

We recommend delegates have some background in search engine marketing, but this is not essential.

Benefits

This course covers the fundamentals of Search Engine Optimisation (SEO), which is a major part of Search Engine Marketing. You will learn how to optimise your site's pages for search engine ranking and carry out key term research and analysis. You will be able to build a comprehensive SEO checklist for yourself, your in-house marketing team or your 3rd party agency. You will also learn to ensure your web site is not excluded from search engines, ways to gain in-bound links to help boost your site's ranking, optimise your landing pages and generally promote your web site.